How General Contractors Can Get More Local Leads with Google My Business

If you’re a local general contractor, one of the most powerful tools you can use to attract new clients is Google My Business (GMB). When homeowners or property managers search for “general contractor near me,” they’re likely to see Google’s local listings first. If your business isn’t showing up—or worse, you haven’t claimed your profile—you’re missing out on valuable leads.

Step 1: Claim and Verify Your Listing
The first step is to claim your Google My Business listing. This allows you to control how your business appears on Google Search and Maps. Verification is quick, and once done, you’ll be able to update your information and stand out to potential customers.

Step 2: Keep Your Information Updated
Make sure your business hours, phone number, and service area are always accurate. Upload professional photos of your past projects and your team in action—this builds trust and shows the quality of your work.

Step 3: Collect and Showcase Reviews
Positive reviews are one of the strongest ways to boost credibility. Encourage happy clients to leave a review on your GMB profile by making it easy for them. Add your Google review link to invoices, client communications, or even send it in a quick message after completing a job. The easier you make it, the more reviews you’ll receive. Responding to reviews—both positive and negative—also shows professionalism and reliability.

Step 4: Post Updates and Offers
Use the posting feature to share updates, promotions, or seasonal services. This keeps your listing active and engaging.

Step 5: Connect with Your Professional Website
While GMB is powerful, it works even better when paired with a professional website. Link your site directly from your profile so customers can learn more about your services, view your portfolio, and easily request a quote.

By claiming and optimizing your Google My Business profile, and tying it to your professional website, you’ll put your general contracting business in front of more local customers—and convert those searches into real leads.